The enterprise collaboration technology market has changed significantly since I was IDC’s first social software market analyst in 2007. On the external/customer side, large social networks gobbled up the market, which reverted to a renewed emphasis on advertising vs engagement as social network operators squeezed out more revenue and profits. On the internal side, Microsoft
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Most executives do not think about the strategic cost of data, yet it is creating significant operational costs and adding immense friction for employees across organizations. With the move toward SaaS solutions that allow employees and departments to adopt software without centralized IT oversight, the quantity of organizational data has exploded. In the Marketing space,
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The value of knowledge work in the age of AI will force a reckoning; a reckoning in how we work but more fundamentally in how we understand and account for value. Today, our systems are based on the assumption that production = value. We value creating software more than we value caring for children. We
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Engagement metrics are challenging to interpret because they are disconnected from business value; tracking behavior is the critical link.
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Every organization is scrambling to figure out what the new ‘normal’ looks like and in different phases of building a hybrid workplace. Will everyone be remote most of the time? Will employees be required to return to offices? Something in-between? If so, what does THAT look like? It’s not an easy thing to navigate, especially
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Now available – new research on Enterprise community programs, how they operate, and what impact they have. Digital Workplace Communities in 2021 offers data about the changing visibility and impact of these programs, especially as organizations adjusted to the COVID pandemic and now as they navigate a hybrid workplace. The results are remarkable. Those organizations
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Data insights are critical in understandeing engagement and its impact on performance yet few organizations connect behavior to results.
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