The enterprise collaboration technology market has changed significantly since I was IDC’s first social software market analyst in 2007. On the external/customer side, large social networks gobbled up the market, which reverted to a renewed emphasis on advertising vs engagement as social network operators squeezed out more revenue and profits. On the internal side, Microsoft
read moreOnce a thriving network of creativity, the vast power of the Internet has been consolidated by power brokers that thwart access, hinder economic growth, and reap disproportional rewards. Today, the Internet has consolidated around network monopolies — with disproportionate amounts of traffic being mediated through Google, Facebook, and Amazon. Not only that, those companies have combined
read moreNo one wants to be told what to do. The more someone tells you what to do or believe, the more you will resist — especially if it is something new. I often show people this picture of my daughter as a baby, getting her first spoonful of solid food. Keep that image in your
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