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Persona

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Posts tagged Persona

June 22, 2023 by Rachel Happe in Culture, Leadership, Strategy

Want Culture Change? Create Relational Personas

Fostering culture change relies on understanding the individuals you hope to change and personas are a valuable starting point. Personas are an important tool used by strategists and product designers and are critical to understanding the people we are trying to engage. However, how these profiles are framed has a significant impact on the success